![]() ![]() We balance exploring new ideas with exploiting strategies that we already know work. The process of innovating requires a balancing act. As such, we are constantly driven to innovate, to find the next new idea to stimulate us. ![]() Indeed, our brains show suppressed activation to stimuli upon repeated exposure. The challenge is that newness becomes normalized. ![]() Finally, they suggests applications of these principles of creativity to the boardroom and the classroom.įamiliarity can feel comfortable, but too much of it leads to boredom. Across domains-the arts, business, science-we innovate by breaking, bending, and blending what already exists, taking risks, engaging in the social side of creativity, and generating lots of ideas, even if many ultimately are discarded. The show that creativity is shaped by culture and time period. In it, they argue that it is human to engage in “what-if” thinking. Anthony Brandt, a musical composer, and David Eagleman, a neuroscientist, partnered to co-author The Runaway Species: How Human Creativity Remakes the World. In fact, this drive is what fuels our success as a species. Humans are driven to create and innovate. ![]()
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